Client
TFM Master UX/UI
Rol
Brand Designer · UX/UI Designer
Industry
Retail
Year
2022
Introduction
The Covid-19 pandemic caused significant damage within societies, their economies moved in different directions; while large retail companies increased their profits, smaller businesses, reliant on in-store sales, faced tough times that brought many to the brink of bankruptcy. Those who managed to stay afloat were the ones who invested in their digital stores in time.
Problem
For merchants who need to attract regular buyers on online sales platforms, we are launching Zokin, an app that will allow them to sell their products in a more human, simple way, with all the essence of their business.
Discover day by day the most outstanding products, promotions, and events. This is a space for the most recent publications from the stores you follow. Here you have everything you need to not let go of what you liked. You can contact the seller in case of any doubt, save it to your favorites, or send it directly to the shopping bag.
Customize your neighborhood with the stores you like the most. Through the search engine, you can access the stores you usually frequent and discover many more. In the store profile, you'll have all the necessary info to decide if you want to contact someone or go to their physical store without wasting time. But wait, there's more: you can not only search for stores, but also products! Search for anything you're interested in, and you'll see reflected those stores that have it near you. Additionally, you'll find detailed information about the product, the seller's reference, and community opinions.
We have created two functions that will help you better manage your purchases: *Favorites and Compare*. In Favorites, you can create different folders with the products you have saved, and through the *Compare* function, you can select some of these products to find relevant information that will help you make a better purchase decision.
Being a new project, we had many ideas and wanted to design them all without considering two key things: the resources needed to develop a product of this scale and the amount of information needed to make everything work. This allowed me to understand the value of prioritizing key functions, the keys behind an MVP, and the phases a digital product should have.
When developing Zokin's visual identity, we set aside accessibility principles, which led us to make design decisions that are counterproductive for the brand. This helped me to review my idea of branding, to which I now add the importance of being a brand that not only empathizes through its discourse but also through how it presents itself and interacts with its audience in the digital space.