Introduction
Ceva - Animal health, through its brand Vectra, offers pharmaceutical products that protect pets from parasites. In light of the growing pet market and the reach of the product in the European market, we redesigned its website by integrating features that provide additional value to the medical information, with the intention that buyers can access reminders, suggestions for specialty stores, among others.
In this project, I served as the Product Design Lead within The Imageniers' design team.
For pet owners interested in understanding how Vectra acts on the parasites that attack their pets, we have designed a simple and useful space that provides users with educational information and solutions that are often decentralized on the web, such as pest reports by region, medication supply reminders, and maps locating animal health stores. With a UI designed to highlight brand attributes and a storytelling approach focused on solutions and easy access to information, Vectra has taken a step to establish itself as the expert brand in the field of animal health.
The product portfolio is divided into solutions for dogs and cats, with the particularity that the range of products for dogs has a wide color palette. It was then decided to identify each pet with a color, so that people find a connection between their pet and the product in any sales channel, both online and in physical stores.
Given Vectra's global reach, we created a design system that adapts to various language variations. We carefully selected typography and established clear hierarchies to accommodate linguistic differences. This approach was essential, as we discovered early on that even simple words like "cat" have complex translations—in Magyar (Hungarian), it's "macskáknak."
Based on the specific information about the product, and the fact that users have other channels to learn about the benefits or the illnesses their pets suffer from, we decided to implement another type of service associated with the shopping experience; in this way, frequently asked questions, a product application reminder, and a search tool that geolocalizes the nearest pet store were integrated.
Standardizing a design to cover a broad linguistic spectrum must focus on the content and put visual impact in the background. Although the scope of the product (20 languages) was considered from the beginning, it was challenging to find the balance between the message, interactivity, and UI. I understood that sometimes aesthetics must be limited in favor of meeting functional objectives.